This exciting project involved what may have been the largest piece of print artwork I have ever worked on, plus over fifty adapts of high end key art for the return of the BBC's tentpole show, The Night Manager.
Working carefully with one of the BBC's in-house senior designers, Veronica 'Ronnie' Law, I created the artwork for the huge, printed IMAX vinyl wrap, that dominates the Bullring Roundabout in London's South Bank. Standing roughly 120 metres wide by 15 metres tall, it is one of London's highest profile advertising sites and is a contender for the largest out-of-home canvas in Europe. It covers most of the exterior of the glass drum IMAX building, and offers three key vantages from the approaching roads.
There were also a large number of adapts, both print and digital, that needed to be created for various sites around the country and online. These sites came in a wide range of shapes and sizes, and had various different requirements with respect to key art, calls-to-action and logos depending upon timings and location. The below image shows just over half the resultant formats I created for this part of the campaign.
