With this press campaign for Bahrain's Economic Development Board, the initial idea was provided as a scamp by one of the creative teams. I took the scamp and generated a rough comp that could be used to sell in the idea, then brief the photographer and his team. The creatives then came up with scamps for the rest of the campaign, while I looked at options for the layout and the logo. When the photographer was finished we created a first draft. This was used to gather the thoughts of all relevant parties, before completing the final advert (below). I stayed with the project through the development of all the subsequent executions, and all the versions and variations, right to the end, to the delivery of all the individually sized formats and artworks.
