Cambridge Nutraceuticals developed Future You, a range of high-end supplements using the best ingredients, combined in complementary ways to deliver maximum effect. But with a price per unit in the higher end of the market, the products needed to stand out from their competition.
In order to make them more aspirational I introduced a lifestyle positioning, using a visual appearance akin to an Instagram feed to deliver the message that these were about the good times, more than just another medicine, a vital ingredient to a fun and healthy life.
