These images were mock-ups to show Diageo, the client behind Tanqueray, exactly what was being suggested for their next photo shoot. An art director and I discussed how the project might look, paying particular attention to the drinks trolley, to ensure it was both realistically constructed and reflective of the brand’s visual identity. I then put these images together in Photoshop, using elements taken from the internet or drawn from scratch. The drinks trolley was liked so much, Diageo commissioned to have it made. The real item was then used in the subsequent campaign, and now resides in the Diageo offices.
