Working with a copywriter, we devised this guide to be given to Financial Advisors in order to help them communicate to their clients the benefits of the Orbis investment platform. It had to be fairly short, reflect their brand identity, echo the design of their website and be robust enough to hold reams of additional paper likely to be given out in the sales process.
Upon hearing the Orbis offering I suggested we start the booklet with a hook: a 'Yes Ladder' formed of questions to which the answer would likely be positive.
From then on it was a case of redrawing graphs and tables to be as clear as possible, and laying out all the information in the most easily digestible format, whilst also discussing with the printers the design for the pouch and a hidden magnetic clasp to keep the hard shell closed when not in use.
